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At a Glance

After implementation of its admin-level Sales Cloud solution, Mitsubishi Automotive enjoyed improved client relationships and centralized operations.

Services Provided
  • Advisory Services
  • Implementation Services
  • Change Management

Mitsubishi Electric Automotive America

was in need of a significant overhaul of its customer management for three main reasons:

  • Antiquated Practices: The company’s customer relationship database and sales processes were nearly completely offline and mostly housed in spreadsheets. This raised concern about a centralized contact hierarchy across multiple branches and information being lost in translation.
  • Loss of Knowledge: There was rising worry about tribal knowledge in the case of termination or retirement of employees. Mitsubishi wanted a centralized content management system for tracking and storing valuable information.
  • Messy Records: There was a need to clean up existing records to get rid of errors, typos, and duplication of files.

The Solution

Simplus helped MEAA with the implementation of an admin-level CRM solution environment:

  • Advisory Services: Simplus worked closely with MEAA in order to structure the solution on paper before jumping into implementation. This helped to create a better understanding of the needs and the expectations of the implementation.
  • Improved Contact Database: Built out a CRM solution to help better determine where a client should be placed in the pipeline process (lead, opportunity, etc.). Additionally, a centralized information database was put into place to prevent loss of knowledge and promote smooth contact hierarchy across multiple branches.
  • Admin and User Training: Throughout implementation, Simplus provided training documents, presentations, and courses in order to onboard CRM users as well as an in-house admin to oversee operations after implementation.

The Results

After the implementation of their Sales Cloud Solution, MEAA enjoyed a centralized operations information database and improved client relationships.

About Mitsubishi Electric Automotive America

Mitsubishi Electric Automotive America (MEAA) is a leading manufacturer and supplier of powertrain products, body and chassis products, and in-vehicle entertainment systems for the automotive industry. The company’s products focus on vehicle safety, driving comfort, reliability, and quality. MEAA provides private-labeled products for the world’s major automotive manufacturers.

Headquarters: Mason, OH
Industry: Automotive
Website: www.meaa-mea.com