A properly configured Salesforce solution can drive your automotive business to improved product pricing insights, higher lead conversion rates, and better overall customer journeys.
Pain points
Whether you operate a dealership, manufacture original equipment, or supply aftermarket parts, the process of seeing a vehicle or vehicle parts sale to fruition is complex. Salesforce’s many products offer remedies for most of the automotive industry’s pain points, but configuring a solution to fit your exact needs can be overwhelming.
Complex Quoting and Pricing Scenarios
From feature upgrades on a new vehicle to highly specific aftermarket parts, it can be easy to get lost in a catalog of products—nevermind producing a quote in an efficient manner. This can lead to customer frustration and puts future business at risk.
A CPQ solution can equip a company with a set of pricing scenario protocol to streamline and optimize quoting processes, cutting them from hours to minutes.
Differentiating and Locating Documentation
The automotive industry is rife with various paper trails to track. Design documents, customer order forms, and spec sheets are often tucked away in different locations, making it difficult to find information in a pinch.
With a centralized and digitized document management system, you can ensure your team has easy access to the documentation they need with no guesswork involved.
Providing a complete customer journey
Customers are moving toward the concept of digital modeling to build their dream car online, or in-house with a sales rep. They want a personalized experience from the moment they start thinking of buying a new car, all the way through to the handoff of keys and beyond.
Having the ability to update the customer on offerings and provide them with real-time information at every touchpoint is integral to defining and enhancing the buyer’s journey.
Traceability and compliance
For safety reasons, the automotive industry is perhaps one of the most heavily regulated business environments. In order to maintain regulatory compliance, data and documents must be readily accessible.
With a centralized point of information, it’s less likely that you’ll lose an important report or have regulatory action items fall through the cracks.
Cost monitoring
Manufacturing costs are constantly changing due to material availability and price. When your fixed costs change, you need a pricing solution that can adapt with your business.
Salesforce CPQ allows for complex pricing scenarios, which can keep your costs in check. You will no longer have to increase the cost burdens on your customers due to incorrect price books.
How can Simplus Help?
Our team of implementation and service professionals have driven automotive companies like yours to speedy, streamlined, and more lucrative processes. Our proven track record speaks to our excellence in understanding your needs, and developing a customized Salesforce solution to help you achieve top performance.
THROUGHOUT IMPLEMENTATION, SIMPLUS PROVIDED TRAINING DOCUMENTS, PRESENTATIONS, AND COURSES IN ORDER TO ONBOARD CRM USERS AS WELL AS AN IN-HOUSE ADMIN TO OVERSEE OPERATIONS AFTER IMPLEMENTATION.
