Implementing Pardot correctly is the single most important thing you can do to ensure long-term success with marketing automation! Preparing for a Pardot implementation and managing your first 60 days is an important part of getting the most out of your investment in marketing automation.
Based on our experience over the past five years as a Pardot implementation partner, this presentation shares best practices, tips, and pitfalls designed to help you plan for a successful Pardot implementation.
32
%
Increase in
Quality Leads
34
%
Increase in
Sales Revenue
20
%
Increase in
Sales Opportunities
“I would highly recommend Simplus to anyone!”
RAGHU HARIHARAN | Boomerang Commerce
Service features
Adopt Solutions That Drive Innovation
Sell better with intelligent programs: Build data-driven programs that aggregate more high-quality leads and speed up your sales cycle while allowing customers to choose their own customer journeys.
Create better content: Build dynamic marketing campaigns and customer journeys with ease.
Visualize Every Step of the Journey
Develop Roadmaps: Visually map out every asset of a campaign on any touchpoint to get the full view of your customer experience.
Inspire confidence in your efforts: Worry no more about the performance of your campaigns with pre-launch testing.
Learn from Successes and Shortfalls
Gain greater data visibility: Gather insights from within your campaign to better understand its performance and adapt quickly to changes.
Operate more efficiently: No need to jump back and forth between programs to gather data. Centralize your information into one location.
Generate More Leads
Generate high-quality leads
Build effortless campaigns
Analyze marketing ROI
UNDERSTAND YOUR CUSTOMERS
Activity Tracking: Get granular data about your prospects with
detailed activity tracking. This includes downloads, form submissions,
page views and more.
A/B Testing: Take the guesswork out of marketing to
your customers. A/B testing helps you
send the right message every time.
STREAMLINE PROCESSES
Automation Rules: No more tedious manual segmenting, organizing
or arranging. Let Pardot’s automation rules do all of the
heavy lifting.
Engagement Studio: Now you can run complex, intelligent drip
campaigns with an easy-to-use interface. Pardot’s Engagement
Studio allows you to decide exactly how to stay in touch with
your customers.
Simplus gave us a killer team, delivered a high-quality product, was easy to communicate with, and made sure we hit all expectations.
–Jon Sanderson | Canopy, Inc.
